After an illustrious 30-year career that has been highlighted by significant and transformational positions within the golf industry, the PGA TOUR today announced that Ty Votaw, Executive Vice President, International, will be retiring.
Although he is stepping down from his current role with the organization, effective June he will remain as a key TOUR consultant. Votaw, commissioner of the LPGA Tour from 1999 to 2005, has held several positions since joining the TOUR in 2005, including the areas of TOUR marketing and communications as Director of Marketing and overseeing all aspects of the TOUR’s strategy as a global player. tour in his role as Executive Vice President, International.
While at the TOUR, Ty was part of the team that advocated for the inclusion of golf in the 2016 Summer Games and served as Executive Director of the International Golf Federation, recognized as the representative body for golf by the International Olympic Committee.
Ty Votaw, statements
“I want to thank Ty from the bottom of my heart for his immeasurable impact on our organization and his overall contributions to our sport,” said PGA TOUR Commissioner Jay Monahan.
“His combination of leadership, business acumen and diplomacy has undoubtedly changed the LPGA, the PGA TOUR and the global game for the better. Having spent more than half his life within the industry, his knowledge depth and the strength of his relationships are second to none, and we appreciate that we can continue to draw on this expertise as he retires, but remains close to the TOUR and our interests.”
“Looking back on the past 30+ years, I consider myself the luckiest guy in the world to have worked and learned from visionary leaders like Jay Monahan and Tim Finchem at the PGA TOUR, Charlie Mechem and Jim Ritts at the LPGA and countless other talented players and individuals in both organizations and in the golf industry,” Votaw said.
“It was an honor and a privilege to team up with [then CEO of The R&A] Peter Dawson for leading industry efforts to bring golf back to the Rio Olympics. Moving forward, I look forward to helping and supporting the PGA TOUR and the game of golf in any way I can.”
Over the past five years as Executive Vice President, International, Votaw has partnered with other lines of business within TOUR to drive international growth across all lines of business. This includes media, corporate sponsorship, licensing, TPCs, and the development of multiple official tournaments and multiple tours outside of the United States.
In his role as Executive Director and then Vice President of the International Golf Federation, Votaw worked on behalf of the IGF and the sport as a whole to ensure that golf’s return to the Olympics was a success, which which ultimately turned out to be.
Gold medalists Justin Rose of Great Britain and Inbee Park of South Korea highlighted thrilling play throughout the two weeks in Rio De Janeiro which saw six different nations win medals in front of sold-out crowds on the final day of men’s and women’s competitions.
Significant international television reach and very positive media coverage were an important part of golf’s triumphant return to the Olympics for the first time since 1904. This work continued with the successful hosting of men’s and women’s golf competitions at Tokyo Olympics last year.
During his seven years as commissioner of the LPGA – the youngest in the organization’s history – he developed and executed a strategic Fans First business plan, designed to improve the fan experience and increase the marketing of the association and its players.
The plan produced record increases in tournament attendance, viewership and prize money for LPGA players. The LPGA’s international television coverage and international tournament portfolio has also grown significantly under Votaw’s leadership.
Votaw joined the LPGA as its first general counsel in 1991. As the LPGA’s Vice President of Business Affairs from 1995 to 1998, Votaw oversaw all business activities of the organization, including sponsorship, development tournaments, television and licensing.