The key dates of Wasserman and women’s sport

2002: Wasserman officially enters agency space. Acquisitions followed in subsequent years, including action sports marketing and representation company The Familie, sports marketing and naming rights agency Envision, NBA and MLB from veteran agent Arn Tellem and agencies SportsNet and OnSport.

2006-2011: Dan Levy, Elizabeth Lindsey, Circe Wallace, Lindsay Colas and Thayer Lavielle join Wasserman.

2013: Negotiates the first major shoe contract with an openly gay athlete (Brittney Griner and Nike).

2015 : Negotiated the first deal for a woman to cover an EA Sports franchise (Alex Morgan and FIFA).

2015 : Negotiates the first women’s basketball contract over $1.5 million (Diana Taurasi).

2016: Shelley Pisarra joins Wasserman.

2017: Initiates the creation of the first Barbie to wear a hijab (Ibtihaj Muhammad).

2018: Implements the first athlete inclusion runner (Simone Manuel and TYR).

2018: Gets the first major sneaker collaboration with a female basketball player (Maya Moore and Aleali May for Jordan Brand).

Diana TaurasiImages: getty

2018: Negotiates first maternity protection language in major footwear and apparel contract (Maya Moore and Jordan Brand).

2019: Negotiates the first partnership between a skateboarder and Mountain Dew/PepsiCo (Mariah Duran).

2019: Creates The Collective, Wasserman’s women’s practice dedicated to increasing the visibility of women in sports, entertainment and culture.

2020:Creates The Collective Think Tank, a global consortium of over 20 universities that meet monthly to advance research and ideas about women in sport and music.

2020: Builds and runs the Win With Justice campaign with Maya Moore and supports her quest to free Jonathan Irons, whom she later marries. Also teaming up with ESPN and Robin Roberts to produce the short and feature documentaries on the story, and in 2022, a book deal for the couple. Moore’s work is being recognized at the 2021 ESPYs with the Arthur Ashe Award.

Ibtihaj MuhammadImages: getty

2021: Depicts three of the four women who launched Togethxr, the first female-led content company that focuses exclusively on women’s sports (Sue Bird, Simone Manuel,
Alex Morgan).

2021: Negotiates first signing shoe deal for a WNBA player in over 10 years (Breanna Stewart and Puma).

2021: Launches The Collective Marketplace, a one-of-a-kind online platform for fans to purchase authentic used in-game, autographed memorabilia and licensed merchandise from the world’s greatest female athletes.

2021: Represents the most marketable NIL college athlete in any sport, male or female (Paige Bueckers, UConn).

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