According to the strategy for 2022-2024, Citi Handlowy will focus on providing its clients present in the Polish market with access to specialized financial solutions and know-how in global markets. Thanks to its established position in investment banking and its affiliation with Citigroup, the bank will support clients with international needs and aspirations and provide local expertise to foreign companies investing in Poland. The bank also adopted the sustainability strategy, which includes supporting clients in the green transformation and reducing its own carbon footprint.
The strategy assumes that two lines of business will continue to function – institutional banking, which generates about 70 percent of the bank’s revenues, and retail banking.
“We have ambitious plans to expand our institutional banking over the next three years. We will support companies on their way to success and grow with them. We want to be the first choice for clients planning international expansion, offering global solutions to companies operating in our country,” said the CEO Elżbieta Czetwertyńska. “We plan to continue paying out at least 75 percent of the bank’s profits as dividends to our shareholders. We also want to remain an attractive employer, offer our employees professional development opportunities and continue to foster a culture of meritocracy.”
The main priorities of the strategy include dynamic growth of client revenues in institutional banking (+8% average annual growth in 2022-2024), leveraging our position as the leading investment bank in Poland and targeted involvement in the consolidation of strategic sectors of the economy and acquisitions of companies in commercial banking (companies with a turnover of PLN 15 million to PLN 2 billion), simplification of processes and revision of credit policy.
The bank intends to attract new customers with products and services based on best-in-class solutions and digital self-service processes based on biometrics, among other things. The new services, together with the existing ones, will create an automated ecosystem for convenient and instant communication with the bank. The bank will offer clients risk management solutions services for ESG transformation, access to global financial market experts, real-time liquidity solutions and dynamic investments to manage high volatility financial flows.
In retail banking, Citi Handlowy plans to increase its customer acquisition by expanding its offerings for high net worth customers, installment loans and credit card purchases. As a result of these measures, the bank plans to achieve profitability in this segment.
A very important element of the bank’s strategy is to support its customers in transforming their business models towards sustainable development and to integrate ecological and social factors into the bank’s decision-making processes. The bank will lend its customers PLN 1 billion for green transformation and offer them a range of “green” solutions and consulting services in this regard. Citi Handlowy also plans to reduce its own greenhouse gas emissions by at least 50% and energy consumption by at least 40% compared to 2019 by the end of the new strategy.
For years, Citi Handlowy has built a culture based on empowerment and talent development, and supports diversity. As part of the new strategy, the bank will continue to support employee mobility within its global structure. With a hybrid working model and a culture of change, the bank will educate employees and ensure their well-being.
Main financial targets in the period 2022-2024
Group sales growth – an average of 6% per year
Client revenue growth averaging 8% annually in the institutional banking segment and 12% annually in the retail banking segment.
ROE over 12%
Cost-to-Income (C/I) ratio: 49%
Average annual cost growth: 3%