SIRIM Trusted Mark Scheme, an opportunity to build consumer trust and product legitimacy

Although only launched in November last year, the SIRIM Trusted Mark Scheme (STMS) from SIRIM QAS International Sdn Bhd has already demonstrated its ability to help online retailers improve the marketing of their products and enable consumers to make informed purchasing decisions.

STMS, based on the ISO/IEC 17065 product certification system, is a leading product compliance certification for communications, electric and hybrid products that highlights certificate holders’ priority with their consumers and their commitment to product safety.

With the growing trend of online shopping, STMS offers the best way for certificate holders to assure and convince online consumers of the safety and originality of their products.

Panasonic Malaysia Sdn Bhd – the first electrical and electronics (E&E) company to receive the STMS certificate – says the certification has helped increase its consumers’ awareness and confidence in the legitimacy of its products.

“This certification has given consumers a better understanding and confidence that Panasonic products in the Lazada Flagship online store are from a trusted brand,” the company said.

The STMS experience – the journey to becoming a leader in product safety

Panasonic Malaysia sees itself as a leader in product safety, enhancing its reputation with the help of STMS, which associates its brand with safe and quality products.

“With the STMS certification, we expect Panasonic Malaysia to be committed to being a player in the E&E industry and a leader in product safety.

“At the same time, Panasonic Malaysia will raise consumer awareness and highlight the importance of product quality assurance for product safety. This will lead to increased consumer confidence in our brand image,” he adds.

In addition to contributing to its aspirations to become a leader in product safety, the company notes that being equipped with STMS allows consumers to easily identify it as a trustworthy seller, which gives it a competitive advantage over its peers.

“Key benefits include differentiation from other brands that are not certified and an effective marketing tool to showcase our organization’s strict compliance and quality control practices, all of which lead to competitive advantage and to a better perception of the brand among consumers,” he says.

SIRIM QAS International ready to assist you throughout the application process

In order to ensure the quality of its certification, SIRIM QAS International adheres to the strict application of its certification requirements, but is ready to provide assistance at every stage of the process.

For example, applying to STMS during the Covid-19 pandemic was anything but easy. However, Panasonic Malaysia commended SIRIM QAS International’s STMS team for their resolute assistance through difficult times.

“At first, we had difficulty in complying with SIRIM regulations. There were many processes to meet SIRIM QAS International requirements, which were further compounded by difficulties in application during the Covid-19 lockdown .

“However, with frequent communication and guidance from the SIRIM QAS International STMS team, we were able to overcome such challenges. As a result, we were able to become the first company in the E&E sector to receive the STMS,” he says.

Panasonic Malaysia believes that the STMS will enhance consumer confidence in purchasing its products, which in turn will have a significant impact on sales growth and the company’s brand image.

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