Reid Campbell Group changes name to become Rival Group Inc.

VANCOUVER, British Columbia, September 21, 2021– (BUSINESS WIRE) – Consumer Insights Holding Company Reid Campbell Group (RCG), parent company of Rival Technologies and Reach3 Insights, has announced its rebranding from RCG to Rival Group Inc.

“Methods of capturing consumer sentiment must reflect the rapidly changing world around us,” said Andrew Reid, CEO of Rival Group. “Rival Group Inc. is the team that continues to develop innovative approaches that result in continued growth and global expansion. “

Rival Group Inc. was founded in June 2018 by industry veterans Eileen Campbell, Andrew Reid and Jennifer Reid to drive innovation in consumer knowledge. He launched two leading organizations known for ushering in the next wave of market research, Rival Technologies Ltd and Reach3 Insights.

The two companies were launched in tandem to disrupt traditional market research, helping businesses collect data to create better customer experiences, create better products, increase brand performance, improve employee satisfaction, and improve employee satisfaction. every point of contact in the customer journey.

The rebranding to Rival Group Inc. reflects the increased collaboration between Reach3 Insights and Rival Technologies and their shared belief in the power of conversations with customers. Their unique blend of technology and services has been enthusiastically received by leading marketers, and this name change strengthens their position in the market.

As Rival Group Inc., this partnership continues to deliver its unbeatable combination of market research prowess and top-notch digital experiences. Operationally, the direction of the company remains unchanged and Eileen Campbell will remain chairman of the board, mentor and visionary leader of the Rival group.

“We are driven by the belief that our industry will be fundamentally improved by adopting the communication tools that modern consumers actually use,” said Eileen Campbell, founding partner and chair of the board of directors of Rival Group. “The heart of this rebranding is ensuring that our focus remains on new agile tools and techniques to deliver the information global brands need in today’s hyper-competitive landscape. “

More recently, the group launched its Mobile Community Insight solution, a mobile messaging-based platform that provides robust quantitative and qualitative feedback at scale; as well as a mobile game messaging solution that obtains player information to use for competitive game evaluation, trend monitoring, content development and messaging. Rival Group Inc. was also named to the GRIT 2021 list of the 50 Most Innovative Companies, a distinction that recognizes leading technology providers.

About Rival Group Inc.

A unique holding company committed to reinventing the consumer insights industry, the Rival Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former Chairman by Vision Critical). The cornerstones of Reid Campbell Group are two companies; Rival Technologies and Reach3 Insights.

Andrew Reid is CEO of Rival Group and CEO of Rival Technologies, reimagining research with voice, video and chat solutions optimized for the “Mobile First” generation. Reach3 Insights, led by Matt Kleinschmit, one of North America’s top consumer market specialists and former executive at Ipsos and Vision Critical, is a knowledge-based consulting agency leveraging Rival’s proprietary technology and designs intelligent search methods to deliver insights at the scale and pace of 21st century brands. For more information visit:, or

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Hollis guerra
SVP DBC for Rival Group Inc.
[email protected]

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