It is the usual way of intermittently interacting with cross sections of society that the Prime Minister shares important information and also collects necessary and valuable information. On Monday, while releasing the 9th tranche of financial benefits of Rs. 19,500 crore to nearly 10 crore farmers under the Pradhan Mantri Kissan Samman Nidhi (PM-KISAN) Yojna via videoconference, he interacted with farmers who also included a producer saffron from Kashmir and said the government wanted “the scent of Jammu and Kashmir saffron to spread throughout the country.” It is not only the special interest generally shown in Jammu and Kashmir by the Prime Minister towards various development projects, but his vision that UT can break out of the static circle of violence, corruption, underperformance in various sectors and insensitive governance for quite a long time. several years in a row to emerge as a successful UT, especially economically. In truth, therefore, the government’s decision to sell the world famous saffron from Jammu and Kashmir through the National Agriculture Cooperating Marketing Federation of India Limited (NAFED) is aimed at securing direct profit to saffron producers. . The measure was taken not only to save UT saffron from various problems, in particular of marketing and from the high level of competition faced by the producers of the aromatic substance in the international market, but also to stimulate its sale through NAFED and ensure the rapid realization of revenue. of this and the resulting direct benefit for producers. Not only that, needless to add, the government by attributing the GI label to saffron has completely changed the scenario of its commercialization. Saffron which is also called Kong, Kum kum, Kesar and Lohit, needless to add, is not only used for culinary purposes but also for medicinal purposes. Its particular aroma and the retention properties of its color, fragrance and texture for years give it a special specialty. Not only is it cultivated in the Kashmir Valley but also in Kishtwar in the Jammu region, both being of the same quality and properties. Therefore, the saffron producers in UT would benefit greatly. One of the saffron producers with whom the Prime Minister interacted, while praising the Prime Minister, admitted that saffron production had taken a hit in recent years and was not paying much, but with l government intervention, such as Saffron Mission, etc. has been relaunched. Not only saffron producers have had problems with lack of timely irrigation facilities, but also low yield. Both issues would be largely addressed. Said saffron producer recognized the Prime Minister’s efforts to double the income of saffron producers in 2021 “well before the 2022 target he has set himself”. It is believed that due to the efforts of the government to provide a base of support based on needs, while a kilo of saffron brought in 90,000 rupees to 1 lakh of rupees some time ago, but with the creation of the saffron park and other measures by the Government, the stuff was now reporting Rs 2.25 lakh to Rs 2.3 lakh per kilogram. It can therefore be deduced that only the old conventional ways of looking at the most important sector of the economy – agriculture, there can be no noticeable improvement in production and prices, but only by employing means. newer and innovative, only agricultural production can keep on increasing and result in increased cash income of farmers as well. Any attempt to oppose these innovations and new methods, like those practiced with success by almost all countries which have shown exceptional results in terms of agricultural products and production costs, would turn out to be backward and not in the negative. interest of farmers. Saffron is an agricultural product that gives Jammu and Kashmir a special niche across the country and even overseas, the latest marketing decision was going to make a big difference to producers, financially and otherwise.