Juris Bruvers is one of the world’s most perceived media moguls and thought pioneers who pioneered character and brand creation and helped them find their way to greater advancement. Here are the 10 biggest challenges small business owners face today, he explains –
There isn’t a day when we don’t discuss the COVID pandemic. It’s about information, in our social feeds, and it has penetrated both our own world and that of the experts. Many organizations have moved their representatives to a daily practice of working from home; significantly changing the way the working day works. We went from face to face to video. We have adapted to various family members struggling to get paid, in a similar space, simultaneously and have gone from blocks and cement to a heavier online presence. In the midst of it all, there were many examples of overcoming adversity. However, the difficulties are still evident. Many have lost income. Many have laid off workers. Many have struggled with innovation and others have struggled with tight assets. Many have closed their entrances, forever. Most affected? Independent business.
Bruvers says independent society, as I would like to think, is what makes America amazing. It is not only the enterprising soul that thrives here, but the ability to make fantasy come true. What was before a sketch on a napkin or a discussion over dinner can really become something here. No thought is overly incredible. No energy is stifled. No desire to move forward is frowned upon. We have the creative spirit and the assets to take a thought and do something unusual with it. However, the year before, our number one stores were gone. Our companions have lost what they were working on, from an early age, and they expect the future for some to shrink, and my heart breaks.
Bruvers says it is a difficult time and that we are committed to helping them as much as possible. In this soul, I got information about their greatest difficulties today. All things considered, what distresses one will likely torment many. This is anything but an indication of a loophole to be addressed at this time. Quite frankly, it is honorable to recognize that these occasions are awkward, and we need the “city” to get to the other side. Do you know how to help these entrepreneurs? Do you have assets that you can lend? Do you have any advice? Be the “city”.
Challenge 1: The ability to transition to a digital world first
Tyler Forte, Owner / CEO of Felix Homes, says, “Big organizations have the spending plan to make this change quickly, whether it’s making new items, offering more flexible installment alternatives or make sure your group stays beneficial while telecommuting.
Challenge 2: Lack of in-person networking events
John Pinedo, Founder of Freedom Bound Business, says, “The face-to-face organizing opportunities have been an incredible source of customer engagement for us. Zoom organizing opportunities are simply not equal for obvious reasons. The possibilities, the neighborhood entrepreneurs, lean mainly towards the opposite. vis-à-vis connections. ”Additionally, Sophie Bowman, Founder of Convert Your Followers, agrees.“ The complete disappearance of systems administration opportunities, which help entrepreneurs increase the reach of their image to ‘to the near objective marker’ was a huge test.
Challenge 3: forward planning is difficult
Jason Lee, owner of Healthy Framework, said, “The coronavirus makes organizing the future almost inconceivable. Without realizing how long it will be there and how much, it’s almost difficult to design any advertising efforts, verify staffing requirements, or just understand what our clients and clients need. ”Reiterating that slant, Lainey Morse, Founder / President of Original Goat Yoga is in full agreement. ”Over the past few years, we have expanded to 10 zones across the United States. In March, we had to close all areas due to COVID. The hardest part was trying to explore the reopening in each area, just being closed again due to COVID-related flooding. Spending dollars promoting something you don’t know will happen has been a test and I’m not sure if I should just shut down and put up with it or in the event that I should go on and try to reopen. Monetarily, it was destroyed, and I fear that in case I stay too long, the viral engine we created will go away. “
Challenge 4: leave the brick and mortar behind
Adriane Galea, CEO, CEO of Beach Bum takes note that the biggest test is to “run the business to be totally on the web. The physical business couldn’t handle COVID, that way I basically started over totally with advanced business Either way, customers just aren’t using their cash like they used to six months ago, or even two months ago. ”
Challenge 5: Lack of WLB
Arnold Chapman, CEO of ELD Focus has noticed that the harmony between serious and fun moments has become problematic. “Before the pandemic we can check in and check out, at this point leave all of our business related issues in the workplace. Nonetheless, since we are all telecommuting, we are busy dealing with family while reaching our goals. So it may very well be easy for us to exhaust ourselves doing everything at the same time. “
Challenge 6: Increased shipping costs
Yassine Lamari, CEO of Gentleman’s Guru, said, “We have had an increase in spending on our overseas transportation costs due to the effect of COVID on the delivery methodology. In addition, a few customers have had to forgo opportunities after purchasing things, and in this way return rates have exceeded usual levels. “
Challenge 7: Lack of creativity
Ryan Scribner, co-owner of Investing Simple, says: “The main test that I am looking at with my business is to maintain a significant degree of innovation in the virtual workplace we find ourselves in today. Previously, a lot of our best thoughts came from group gatherings where we would all meet and share our thoughts. I have found that it is much more difficult to recreate this in an online climate. You essentially don’t feel the same energy on a Zoom call as you do on an in-person call. Encounter. ”Echoing this point of view, Jim Jacobs, CEO / Founder of Focus Insight, said their biggest test was to“ fight Zoom weariness ”.
Challenge 8: Blips in production
Jessica Hill Howard, Founder / CEO of Sicily Hill, says, “A major test is the disruption of our creation. The segments of our articles are created in a few processing plants in the United States and Asia. The evolution of state and government directives subject to the area influences the personnel limits in our factories; therefore, on the contrary affecting the turnaround times of our items. A new creation cycle took about 25% longer to complete unlike comparative creations before COVID. This test led us to encounter critical stock shortages as we entered the busiest season for item interest. Likewise, Wayne Miguel, COO / Partner of MightySkins, said, “Maintaining the supply of essential materials to continue daily operations is an important test. Due to postponements and interruptions of the typical production network , we have encountered longer lead times on most materials unavailable for long periods of time at some suppliers. The disruption of the production network has made it increasingly difficult to maintain the standard. “
Challenge 9: Pressure to perform
Malte Scholz, CEO / co-founder of Airfocus, says an important test is a concern about “the external pressing factor COVID has imposed on everyone. People worry more about their position, but also about their well-being The constant fear manifested itself significant damage and I saw a drop in execution The most concerning problem is that I have no idea how to react to this. On the other hand, I think I have to remedy the decline in execution if the business is to endure. Then again, I can’t squeeze individuals since I realize they are making a valiant effort right now… “
Challenge 10: Long-term content vs. momentary content
Michelle Devani, founder of loveevani, says: “As someone who maintains a business offering relationship counseling, I think the biggest test this pandemic has brought us is not knowing how much of our substance should be. evergreen and the amount of it is expected to be equipped in the face of the pandemic. The problem with evergreen stuff is that individuals likely won’t view it as relatable, and the problem with COVID-themed content is that it won’t be relatable once the pandemic is over. That way, really, the view of the world here is long term from the present moment. “
The world fights, from time to time and expertly. In any case, as the impact of these universes increases, the difficulties for the independent company have nothing to do with what we have seen previously. It is not a question, at this stage, of thinking well and launching it. It is not related to the formation of an amazing group and its prosperity. In addition, it is not, at this stage, according to a fantasy or to take a risk. We have lost amazing organizations over the past year. Organizations that make our country special. The dreams have been lost. Whether tested by the switch to computers, the lack of in-person organization, the inability to oversee the coming arrangement, the sudden abandonment of the physical plan of action, the lack of balance between pleasure and seriousness, increased transport costs, the plunge into inventiveness, ongoing blips, addressing long-term choices versus transitory choices, or the constraint to be made … we would all be able to make gestures in an arrangement that is unlike any other these days. The only thing we know? It takes a city.
Help your parent, buy from the entrepreneur, urge those you know to continue the battle, and offer exhortation or help when you are able. Maybe ultimately, it wasn’t the thoughts that always made us amazing anyway, but rather the drive and confidence that made it all happen. The coronavirus has destroyed us, but it will never take our resolve. Be amazing.