What will fall 2021 MBA courses look like in graduate business studies? While many B-schools have yet to officially announce their plans, in fact, the last time we heard it, universities continue to behave if they expect a significant portion of the teaching is hybrid, that is to say partly online and partly live. Innovation and adaptation using new technologies is still the watchword in the midst of an ongoing global pandemic in which the threat to student mobility – and therefore the learning process – is no longer there. that somewhat attenuated after 16 months.
Coronavirus issues have been a fact of life at B schools since March 2020, prompting some schools to invest heavily in workarounds that should remain a part of the learning and teaching experience when it is all behind. we. The latest is Emory University Goizueta Business School in Atlanta, Ga., Which, despite plans to fully face-to-face teaching in the full-time MBA, has announced the opening of three ‘new generation’ classrooms. Which offer an immersive digital experience using technologies such as holograms and virtual reality.
“The goal,” says Jaclyn Conner, associate dean of Emory’s Executive MBA program that has spearheaded educational innovation efforts, “is not to use digital learning. to replace all of our traditional classrooms, but to reach a different audience and provide a top-notch educational experience. Another hoped-for benefit: to help the Goizueta school stop or reverse a multi-year trend of losing international MBA students.
A WAY TO REDUCE LOSSES OF INTERNATIONAL MBAs
Goizueta Executive Education and Executive MBA students will be the first to discover the Roberto C. Goizueta Global Classrooms, which, like their counterparts at other top schools, seek to create online and hybrid learning opportunities without sacrificing individual connection. . Emory hopes the completely renovated spaces bursting with innovative technology – made possible by a huge donation from the Goizueta Foundation – will connect students and faculty in new ways, enhance classroom experiences, expand global reach, and remove the boundaries of science. geography.
And this different audience mentioned by Jaclyn Conner? Emory is surely hoping that Global Classrooms will appeal to international MBA applicants, who have shown declining interest in studying in Goizueta (as well as much of the southern United States). Emory lost 16.2% of its volume of international MBA students between 2016 and 2020, falling to 28% last year. For comparison, the similarly ranked Indiana University reported over 30% international students as of fall 2020, although the Kelley School of Business itself experienced one. of the worst drops in international registrations in the past five years.
The new global classrooms “still serve as a differentiator for Goizueta from our competition,” says Melanie Buckmaster, Director of Communications at Emory Goizueta. The new facilities combine the best of digital learning and teaching technology, she adds, allowing faculty to be highly responsive and flexible with students – through real-time surveys that measure ” room temperature ”, breakout room options for small group discussions, whiteboard technology and engagement analysis. “We are really proud of this new initiative because it allows us to use the most advanced technology available to create engaging digital learning experiences. “
She adds that Emory Goizueta will be open for in-person classes in the fall. “We are taking what we learned during the pandemic and applying it to complement our traditional on-campus programs with online course delivery for electives,” Buckmaster said. “We are offering a hybrid EMBA and it will remain a hybrid program. Global classrooms will be leveraged for the delivery of online courses (hybrid EMBA and some electives) as well as admissions and other departments as they provide events and other engagement opportunities in which the geography can be a barrier to participation.
THE HOLOGRAMS WILL ENABLE GUESTS TO JOIN EMORY FROM ALL OVER THE WORLD
In addition to improvements to its physical space, Goizueta innovates further by incorporating hologram-like technology that will allow professors to bring in speakers from all over the world, connecting students with the best and brightest experts. The university is launching “pop-up” classrooms that will allow virtual tours of cities like Shanghai and Rome, where professors can deliver “in-person” instruction without the carbon footprint and travel costs. Additionally, the institution harnesses the power of virtual reality to immerse students and leading business professionals in real-world experiences – such as crisis management and negotiations – allowing faculty to insert unexpected challenges throughout. training and testing business decisions, leadership behaviors, change management, and communication strategies.
“The ability not only to adapt, but also to innovate is essential,” says Nicola Barrett, Head of Corporate Learning at Goizueta School. “As in other sectors, higher education and executive development are undergoing significant changes due to new entrants, new technologies and the changing expectations of professionals and organizations.”
Goizueta has partnered with third-party vendor X2O Media to power the digital learning platform that powers each of the three global classrooms. With multiple camera angles and cutting-edge sound, faculty and students will be able to see and hear each other through a wall of 20-40 high-definition monitors positioned with each student’s video stream assigned to a monitor, all within a familiar format.
“Goizueta will continue to provide world-class educational experiences and opportunities for our students,” said Karen Sedatole, Dean of Goizueta Business School. “With this new technology and our holistic educational innovations, we are preparing principled leaders to have a positive impact on business and society.”
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