Finance guru Kieran Maguire has predicted Tottenham could have a private deal with Nike and tennis star Emma Raducanu to extend the sports brand’s exposure away from football.
Spurs partnered with Nike as a kit supplier ahead of the 2017-18 campaign and signed a 15-year extension until 2033 worth up to £30m per season a year later (The Sun).
The deal, which is one of the longest club deals in the brand’s history, will earn north London a total of £450m over that period, alongside exposure across the world.
Tottenham’s reach has recently expanded across all sports after tennis sensation Raducanu – also signed to Nike – was pictured wearing the club’s current home shirt during an open training session in Stuttgart this week ( Mirror).
And Maguire believes the appearance of the Spurs shirt featuring the 19-year-old, who triumphed at the US Open Grand Slam last year, was planned by Nike from a business perspective.
He told Football Insider: “It makes good business sense for all parties. We’ve seen Nike use their other roster of famous sportspeople and musicians for things like this.
“Their goal is to broaden the potential buying base from football fans to the sportswear industry. Emma Raducanu ticks all of those boxes, so I wouldn’t be surprised if that’s what happened here. .
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It wouldn’t be at all surprising if that were the case, as Raducanu has quickly established himself as a very marketable athlete in recent months.
From a marketing standpoint, the images certainly grabbed a lot of people’s attention this week as they became a big talking point. This isn’t the first time Nike athletes from all sports have done something similar, however.
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