Dir Tourism invites IATO to organize its next session at J&K


SRINAGAR- Director, Tourism, Kashmir, Dr GN Itoo attended the 36th Convention of the Indian Association of Tour Operators (IATO) on Friday in Gandhi Nagar, Gujarat.

In his presentation, Dr Itoo gave details of the efforts of the J&K government to revive tourism activities in the Union territory after the pandemic. He gave a detailed overview of recent initiatives taken by the Department of Tourism to activate stakeholders and markets across the world.

The Kashmir Tourism Director also briefed the delegates on the series of festivals and events, especially the icon festivals, held over the past year or so by the department across Jammu and Kashmir. The Department, he added, has embarked on a massive stakeholder capacity building program to prepare them for the post-Covid business scenario coupled with a rigorous vaccination campaign among stakeholders. This, he added, has shown encouraging results with an increase in bookings and inquiries.

Inviting the IATO organizers to hold their next session at J&K, Dr Itoo informed them that the government had identified 75 lesser-known tourist destinations across UT for promotion among tourists. Each destination, he said, has specific tourism potential and market value. He hopes that the organizers will choose J&K for their next session.

Earlier today, the director of tourism in Kashmir took part in a race for responsible tourism organized to raise awareness about conducting tourism business after COVID in a responsible manner with all health precautions. He also had a series of meetings with heads of professional travel organizations during his stay.

The Tourism department has also set up an exhibition stand at the counter with all products and services. Dr Itoo also visited the booth and interacted with visitors.

The convention was inaugurated yesterday by the Chief Minister of Gujarat, Bhupendrabhai Patel. Jammu and Kashmir is a co-partner of the event with states like Karela, Gujarat, Rajasthan and MP.

A delegation from the J&K chapter of IATO including Nasir Shah, Akram Siya, Zahoor Qari and. Showkat Pakhtoon is also attending the convention.

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