Firefish hires US quantitative director
June 20, 2022
Strategic analysis consultancy Firefish has appointed former Hall & Partners Rich Fryzel as head of Quant for its US business, based in its Brooklyn, NY office.
After a brief stint at Ipsos, Fryzel (pictured) rose through the ranks from account manager to partner for nearly fifteen years at the Hall & Partners brand research group, lately focusing on quality workmanship, design and storytelling through integrated studies, while also maintaining teams, managing key accounts, developing new offers and delivering cross-functional project plans. He has a particular passion for personalized segmentation and strategic analysis.
Firefish USA President Beth Broughton comments, “Rich and I share a passion for keeping the numbers human so the stories come through in the data. Rich’s ability to tell a clear and meaningful story by blending human empathy with data sources, his broad category expertise, deep understanding of branding and marketing strategy make him an incredible addition to the team. . We are so happy to have him. I just know our clients will love partnering with him to tackle their challenges and see quantitative work in a whole new way.”
The group was launched as a qualified agency in London in 2000 and added the quantitative division TheNumbersLab a decade later. It also has a children and family specialist, the Pineapple Lounge and an in-house insightful film specialist, Firefilms. In February, the New York office was strengthened with the appointment of Geri Jacobs as Senior Director.
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.