Brick by Brick – Eugene Weekly


Eugene has the Whit, full of hip businesses and beers, and the city has the Market District, home to the Fifth Street Public Market. But Eugene city planners have been puzzled over how to make the large, square student housing along Franklin Boulevard and near the University of Oregon more marketable. Until now.

Inspired by the UO’s long tradition of making money from branding, the City of Eugene has announced its new student housing-inspired neighborhood: The Lego Neighborhood.

“We couldn’t help but notice how the five-by-one buildings and featureless 12-story student apartments looked like a tower a child would make out of Legos,” says Denny Braud, Eugene’s Executive Director. Planning & Development Administration. . “So we contacted Legos, well, they didn’t say no!”

Braud points out that despite the availability of apps and games like fortnite and Minecraft, Legos remain a popular toy. “Living in a place that resembles the blocks they put together as children will make students feel welcome,” he says.

“The word Lego comes from the Danish words ‘leg godt’, which means ‘play well’, and Eugene plays well with others,” says Eugene City Manager Sarah Medary. “So to show how well we’re playing and what leaders we are in housing and marketing, we invited Springfield Mayor Sean VanGordon to the sign unveiling for the new neighborhood.” This sign, says Medary, will be made entirely of Legos.

Reached to comment on the invitation, VanGordon says all rumors of competition between the two towns are false, but he won’t be able to attend because Springfield will designate its own Lincoln Log District on the same day.

VanGordon says the city has purchased the International Paper plant on 42nd Street, where it will demolish the plant and build small houses for hipsters. “The housing will be made of recycled wood resembling logs,” says VanGordon. “It will honor Springfield’s pioneering past while appealing to Millennials with disposable income.”

VanGordon says that going forward, his dream is for Springfield to establish a My little Pony Neighborhood that would allow houses and barns on small acreages in Glenwood that would be painted in pastel colors. “We anticipate the neighborhood to be very popular with Horsewomen and Bronies,” he says. However, the mayor declined to comment on rumors that he has already purchased a small piece of land in Glenwood.

To attend the Lego District launch, send a MiniFig with your name and an email to the Eugene City Planning Department by April 1. To learn more about the Lincoln Log District, email the City of Springfield with the words “avocado toast.” in the subject line.

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